Used 'customer' insight and segmentation to help understand attitudes and behaviours, then uised these to inform health improvement initaitives and the design of services in order to reflect people's needs.

who we are

Principles Strategy is a dedicated team of 15 senior marketing professionals with specialisms in creativity, innovation, consumer insight and commercial strategy.

We have broad experience across markets, including fmcg, finance, public sector, tourism, DIY and home interest and have worked with a portfolio of high-profile clients, including Ronseal, Nestle and Durex.

  • Durex
  • Coles
  • UK Greeings
  • Northern Foods
  • Ronseal
  • NHS
  • Nestle
  • Goodfella's