To stay in the black, should your business be greener?
These days there's no escaping the fact that there are real, shifting attitudes regarding ethics and the environment. The world will never stop consuming. But consumers are becoming increasingly interested in where a product comes from, how it's produced and the role played by the company within society. All a bit bewildering if you're a business that's never had to consider this before.
So have a look at this...
We immersed ourselves in the lives of 16 households over a six month period to understand what consumers really think about being ethical and environmentally friendly. The footage provided extraordinary insights into consumers' lives, their views, their jargon, confusion and inconsistencies. This is a snippet of what we found...
So where does that leave you?
These consumer perspectives are all very well, but they're only useful when you understand the direct implications for your brand communications. That's where we come in. We've identified the many different aspects of being ethical, audited a range of categories to see what brands are doing about the issue, and summerised at least six strategic approaches that brands are taking.
We don't hold all the answers. Nobody does. But we can help you to balance the opportunities of being more ethical against the commercial realities that you face. It's not about tree hugging. It's about continuing to make profits in a fast-changing environment.
To see how we can help you adjust to the ever-evolving market, email us at ethics@principlesstrategy.co.uk or call Bernie May or Lizzie Little on 0113 2262299.